Posted April 28th, 2010
Choosing soap can be an overwhelming process. Long gone are the days when soap was just soap. Now we have to calculate exactly what the soap will be used for- shampoo, body, laundry…- and within each of those categories we have to search for the products with quality ingredients and decent packaging, if possible. This process can be frustrating, but will be alleviated by buying Dr. Bronner’s Magic Soap, which is currently on sale for $9.99/quart (usually $13.99).
To begin, the bottle is made from 100% post-consumer recycled plastic bottles, and when you’ve used up the contents you can bring it back in an refill it in the soap section of the co-op. But the bottle is not the only thing great about this product. Dr. Bronner’s is made from certified fair-trade and organic ingredients. Though there is a bit of controversy surrounding the integrity of such labels nowadays, you can be sure that this company is true to its word as they have engaged in extensive advocacy toward tighter regulations on product labeling. Moreover, Dr. Bronner’s philosophy includes a strong emphasis on worker’s rights, and after substantial donations to a variety of organizations, profits are shared throughout the company, with the lowest paid worker receiving no less than 1/5 of the highest executives income.
But is it any good? Absolutely! I was first introduced to the wonders of Dr. Bronner’s peppermint soap on a camping trip a little over a decade ago, and besides the wonderful tingling sensation it provided, it was a relief to have a biodegradable soap to use in an otherwise potentially smelly situation. However, with extended use I found my hair became tangled and dry, and it was only recently when I experimented with the lavender variety that Dr. Bronner’s became the soap I use in every-day life, both for body and hair.
Dr. Bronner’s Magic Soap is also good for a variety of other uses, including dish-washing, laundry, and even as a toothpaste alternative! Moreover, it is twice as concentrated as other liquid soaps, making the value even greater.